Resources and Tips / Five proven techniques to quickly build your email list

Five proven techniques to quickly build your email list

By SME Institute

Every small business owner knows that an email list is a crucial asset. It’s arguably the most valuable marketing tool you have in your arsenal and a great way to reach potential customers and keep existing ones informed and engaged. However, it can be time-consuming to build a list from scratch. Luckily, there are several proven techniques and platforms that you can use to quickly and easily grow your contact list. Let’s take a look at five of the best and most effective ways to build a great targeted email list.

Social Media Advertising

Advertising on social media is a great way to capture new leads and build your email list. With targeted ads, you can reach potential customers directly and showcase your product or services without having to invest too much money in the process. Platforms like Facebook, Instagram, Pinterest and Twitter allow you to create campaigns that target users based on their interests or demographics. This means that you are able to find people who are likely to be interested in what you have to offer and invite them to join your mailing list. It’s also a great way to re-engage existing customers or people who have already visited your website but haven’t taken any action yet.

Content Marketing & SEO Strategies

Content marketing is all about creating content that resonates with your target audience and encourages them to take action – such as subscribing to your email list. Content marketing can include blog posts, videos, infographics, podcasts, emails – basically anything that provides value to people who read or watch it. When combined with SEO strategies like keyword research and link building activities, content marketing can be an incredibly powerful tool for getting more people onto your mailing list. Plus it positions you as an expert in your field so when someone visits your website they are more likely to trust what you have to say.

Popups and Welcome Mats

Popups are an excellent tool for growing an email list quickly. They appear whenever someone visits a specific page on a website – like the homepage – and ask visitors if they want to sign up for newsletters or other forms of communication from the website owner. Welcome mats work similarly by prompting visitors when they first arrive at a webpage instead of after they’ve been there awhile; this makes it easier for people interested in subscribing to sign up without them having to scroll down through entire pages themselves. Both options make it easy and convenient for visitors who may forget otherwise while browsing around different parts of sites – making sure everyone has access no matter how busy things get.

Gated Content

Offering content behind a paywall or other form of gate (such as requiring someone’s email address) is one of the best ways to quickly grow an email list. People are more likely to subscribe if they feel like they’re receiving something valuable in return for their information (in this case, access to exclusive content).


Referrals are a great way for small businesses to quickly increase their subscriber base without having to invest large amounts of money into advertising campaigns or other forms of promotion. Ask current subscribers if they know anyone who might be interested in joining the mailing list, and offer incentives such as discounts or gift cards in exchange for referrals.

Building an email list can seem daunting, but it doesn’t have to be. With these five proven strategies, any small business owner can quickly start growing their subscriber base and taking advantage of all that an email list has to offer.

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