Non-traditional ways of attracting talent as an SME

Small businesses have a reputation for being nimble, innovative, and customer-focused. But when it comes to attracting top talent, they often face an uphill battle against larger companies with more resources. So, how can SMEs level the playing field and compete for the best and brightest? By thinking outside the box.

Here are some non-traditional methods for attracting top talent to your SME.

Get involved in your local community

Sponsoring a youth sports team or hosting a charity event are great ways to get your name out there and show potential employees that you care about more than just making a profit. Getting involved in your community will also make your SME more attractive to customers and help improve your bottom line.

Do your homework

One of the best ways to attract top talent is to show that you’re committed to building a strong team. Take the time to learn about potential candidates—their work history, skills, and interests. This will not only help you identify whether they’re a good fit for your company, but it will also make them feel valued and appreciated

Get creative with your benefits

Top talent is always looking for companies that offer competitive benefits. If you can’t offer traditional benefits like health insurance or a retirement plan, get creative with what you can offer. Flexible hours, additional vacation days, or free snacks and drinks are all great examples of benefits that cost very little but can go a long way in attracting top talent.

Develop a strong online presence

In order to attract top talent, you need to make sure your company is visible online. Develop a strong website and make sure your company is active on social media. Use these platforms to share your company’s story and speak to your company’s values. This will help you attract candidates who align with your company culture.

Invest in employee development

Showing potential employees that you are invested in their development will go a long way in attracting them to your SME. Offering tuition reimbursement, paid professional development courses, and mentorship programs are all great ways to invest in employee development. Not only will this help attract top talent, but it will also help retain the employees you already have.

Make your workplace fun

Nobody wants to work in a drab, boring office. If you want to attract top talent, make sure your workplace is fun and inviting. Decorate your office space, hold regular team-building activities, and encourage employees to bring their pets to work (if that’s something they’re interested in). Creating a positive work environment will help you attract and retain top talent. Social media can be a great way of showing off how unconventional and fund your office culture is.

If you’re a small business owner or operator who is looking to attract top talent, don’t despair— there are plenty of non-traditional ways to do it! By doing your homework, getting creative with your benefits, and making your workplace fun, you’ll be well on your way to attracting the best and brightest to your company.